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An Apple exec wanted to bring iMessage to Android way back in 2013

Apple Logo 2 EOY 2020

Credit score: Robert Triggs / Android Authority

  • An Apple govt pushed the corporate to make iMessage obtainable for Android again in 2013.
  • The manager cited the specter of Google shopping for WhatsApp as a cause to steam forward.
  • A fellow Apple govt pushed again towards the proposal.

Senior Apple govt Eddie Cue beforehand conceded that an Android model of iMessage may very well be developed, however fellow govt Phil Schiller claimed that “transferring iMessage to Android will harm us greater than assist us.”

Now, extra paperwork have been revealed as a part of the Apple/Epic case (h/t: The Verge), displaying that Cue was able to go full-speed with the undertaking in an effort to make iMessage the “trade commonplace” for messaging apps.

“We actually must carry iMessage to Android. I’ve had a few individuals investigating this however we must always go full pace and make this an official undertaking,” reads an excerpt of an April 2013 e mail written by Cue and despatched to high-ranking Apple senior-vice president Craig Federighi.

Arguments for and towards iMessage on Android

Cue additionally urged Apple might lose the cellular messaging recreation to Google if it didn’t develop iMessage for Android. This was in response to stories on the time that Google had provided to accumulate WhatsApp for $1 billion. After all, Fb later swooped in to purchase the favored messaging platform in a deal price $19 billion.

“Can we need to lose some of the vital apps in a cellular surroundings to Google? They’ve search, mail, free video, and rising shortly in browsers. Now we have one of the best messaging app and we must always make it the trade commonplace. I don’t know what methods we will monetize it nevertheless it doesn’t price us so much to run.”

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Federighi appeared to pour chilly water on the suggestion, asking Cue how iMessage may very well be compelling for Android customers who don’t have many iOS-toting associates. He added that iMessage wanted to be greater than a “marginally higher app” to get customers to change from rival messaging platforms.

Federighi argued that with no technique to make iMessage the go-to messaging app for many cellphone customers “I’m involved iMessage on Android would merely serve to take away an impediment to iPhone households giving their children Android telephones.”

Both means, it’s clear that there was clearly dissent inside Apple in regards to the concept of bringing iMessage to Android. Would you need to see iMessage on Android although? Tell us by taking the ballot above.

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Written by virajthari


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