- Google has introduced upcoming coverage modifications to app titles, icons, and belongings on the Play Retailer.
- Builders must comply or threat their app’s removing from the Play Retailer.
- The brand new insurance policies can be applied later this yr, however no official date has been supplied.
The Google Play Retailer is a dizzying mire of apps, particularly for first-time customers. A few of these intentionally mislead the uninitiated with their catchy titles, icons, and belongings. Now, Google is giving builders time to handle these points earlier than it enforces new coverage modifications later this yr.
Introduced in a Developer blog post (h/t XDA), Google will limit builders from embellishing their apps with doubtlessly deceptive titles and icons. These new insurance policies will pressure builders to supply Play Retailer customers with correct data about their app.
So what are these modifications? For starters, app title size can be restricted to 30 characters. Titles may also be freed from any rating descriptor or different efficiency indicators, promotional data, emoticons, or repeated particular characters. These guidelines may also apply to developer titles too. You may see an instance of the modifications under.
Google notes that apps failing to satisfy these necessities won’t be allowed on the Google Play Retailer sooner or later.
What this implies for Google Play Retailer customers
The coverage modifications are a welcome transfer from Google, however it’s a case of higher late than by no means. These steps ought to make it simpler for customers to seek out real apps, or a minimum of apps with correct descriptions and titles. Nonetheless, it could in a roundabout way handle different points just like the app cloning downside or the plethora of pretend apps obtainable.
The brand new pointers additionally apply to function graphics, screenshots, movies, and quick descriptions. Failing to satisfy Google’s pointers on these will render apps “ineligible for promotion and advice on main Google Play surfaces like Apps and Video games dwelling.”
Google is asserting these modifications properly earlier than enforcement to assist builders get their homes so as. An actual implementation date can be notified by Google later this yr.