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Google’s Fitbit and Samsung collaborations could save Wear OS

suunto 7 wear os logo on wrist

Wear OS is struggling — there’s simply no means round it. The place the Apple Watch grew to 40% of the market on the finish of 2020, in line with Counterpoint Research, Google-powered smartwatches had been largely lumped into the shrinking “Others” class under manufacturers like Fitbit, Samsung, and Huawei. Add in sluggish updates and it’s simple to fret that Put on OS will be a part of Buzz and Wave within the Google Graveyard.

Nevertheless, Google simply turned these expectations on their head with its new collaborations between its latest acquisition Fitbit and cell large Samsung. Merely talking, Google has admitted that Put on OS wants assist and is tapping two of essentially the most skilled wearable manufacturers on the planet to assist that restoration. They’re each promising unions that would make Put on OS a really viable competitor within the smartwatch world.

Fitbit and Samsung will assist Google make amends for options

Google IO 2021 Sameer Samat talks wear OS

Ask a Put on OS person what they don’t like and also you’ll most likely hear some acquainted refrains. Battery life and efficiency are regularly acceptable, however mediocre; the built-in fitness features are lackluster; there aren’t many apps; the interface has largely been stagnant. It’s promising, then, that Google is tapping Fitbit and Samsung for assist.

Associated: The best Wear OS apps

Fitbit nonetheless has a knack for health options on watches like the Sense and but nonetheless is able to days-long battery life. In the meantime, Samsung has clarified it should assist ship a model new, unified expertise with higher efficiency and “world-class” well being and health. That’s saying lots when Samsung is usually thought to have the most effective smartwatch interface past Apple, to not point out longer battery life and a popularity for built-in well being options. In different phrases, Fitbit and Samsung are sturdy exactly the place their new accomplice is weakest.

And albeit, it’s not clear that Google might have discovered its means out of its present rut with out recommendation from both Fitbit or Samsung. The corporate has an extended historical past of half-hearted help for Android on any gadget that isn’t a cellphone — simply listen to tablet users who’ve been ready years for greater than token efforts to enhance the interface and app choice. Each new companions might assist Google simply by breaking dangerous habits which have run Put on OS into the bottom.

Market clout issues

Samsung Galaxy Watch 3 display

Credit score: Eric Zeman / Android Authority

There’s additionally a primary industrial actuality at work: Fitbit and Samsung are greater, extra recognizable names within the wearable world than Google, and in some methods electronics as a complete. Fitbit is nearly synonymous with exercise trackers, whereas Samsung dominates in classes starting from telephones to TVs. Even when Fitbit and Samsung didn’t change their product strains, their involvement would give Put on OS credibility it didn’t have even with help from conventional watch manufacturers like Fossil and TAG Heuer.

However they’re altering their product strains, and that’s the place the partnerships would possibly symbolize a decisive coup. Fitbit and Samsung have each dedicated to releasing Put on OS watches sooner or later, and that ought to give Google a much-needed {hardware} enhance. Samsung gained’t essentially kill Tizen-based watches in consequence, however they is probably not as distinguished as they as soon as had been. And it’s secure to say that Fitbit OS watches gained’t be a excessive precedence now that Google is concerned (and it might as a substitute make its option to the Google Graveyard sooner or later).

Successfully, Google is making an attempt to slip the market share needle by involving a few of its erstwhile rivals. There’s no certainty the Fitbit or Samsung watches will result in a renaissance, however Google would possibly solely want a modest success to enhance Put on OS’ stature, diminish a few of its rivals and persuade the general public that its know-how is value a re-examination.

No ensures of success

fitbit sense review apps exercise strava eda scan

Credit score: Jimmy Westenberg / Android Authority

After all, that is all presuming the team-up works as Google hopes. Fitbit could also be virtually a family identify, however there’s little question that it isn’t as influential because it as soon as was given its declining gross sales and a surge of inexpensive health trackers from Xiaomi and others. Samsung continues to be a powerhouse, but it surely additionally has its personal smartwatch platform and no direct ties to Google. If the Put on OS watch flounders, Samsung won’t hesitate to stay to Tizen as a substitute of holding out for Google.

And naturally, it’s all within the execution. Fitbit and Samsung might fare higher within the smartwatch world than Google has up to now, however they’re not flawless. Fitbit’s latest well being sensors have been glitchy, for example, and Samsung hasn’t had a lot luck fostering a big Galaxy Watch app ecosystem. If both fails to deliver its finest, Google won’t be significantly better off.

It’s the try that issues, although. Google hasn’t proven this sort of dedication to smartwatches for the reason that early Android Wear days — it’s treating wearable tech as a serious undertaking slightly than a sideshow. Even when Google, Fitbit and Samsung fail, they’ll have raised hope amongst followers who in any other case confronted a bleak future.

What do you think?

Written by virajthari


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