Following the launch of the OnePlus 9 collection, the corporate is popping its gaze in the direction of the favored and aggressive mid-range section in India. The corporate expanded its lineup with the OnePlus Nord final yr, and now, rumors counsel that the corporate is perhaps wanting in the direction of a extra mass-market competitor.
At a media roundtable held just lately, OnePlus CEO Pete Lau confirmed to Android Authority that the corporate will introduce the OnePlus Nord CE as a part of its summer time lineup. The telephone is anticipated to be revealed on June 10. The gadget is concentrated on delivering the “core glorious options” wanted in a product whereas bringing the signature OnePlus expertise alongside. Accompanying the product will likely be a brand new good tv as a part of the corporate’s price range OnePlus U-series line up.
The OnePlus Nord was a roaring success for the corporate in India and helped OnePlus improve its market share 200% yr on yr within the 4th quarter of the yr. Lau continued that the OnePlus Nord was instrumental within the rising market share.
The launch of the OnePlus Nord CE comes at a time when the corporate is taking a look at a extra premium, upward trajectory for the flagship lineup. Whereas the OnePlus Nord bolsters the mid-range lineup, the Nord CE ought to give the corporate room to develop within the profitable entry-level section.
Later this yr OnePlus can be anticipated to develop its lineup of true-wireless merchandise as a unbroken effort in the direction of constructing an ecosystem. OnePlus just lately launched the OnePlus Watch and OnePlus Band to lower than stellar opinions.