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OnePlus will launch a new Nord next month, but it’s not the Nord 2

Following the launch of the OnePlus 9 collection, the corporate is popping its gaze in the direction of the favored and aggressive mid-range section in India. The corporate expanded its lineup with the OnePlus Nord final yr, and now, rumors counsel that the corporate is perhaps wanting in the direction of a extra mass-market competitor.

At a media roundtable held just lately, OnePlus CEO Pete Lau confirmed to Android Authority that the corporate will introduce the OnePlus Nord CE as a part of its summer time lineup. The telephone is anticipated to be revealed on June 10. The gadget is concentrated on delivering the “core glorious options” wanted in a product whereas bringing the signature OnePlus expertise alongside. Accompanying the product will likely be a brand new good tv as a part of the corporate’s price range OnePlus U-series line up.

The OnePlus Nord was a roaring success for the corporate in India and helped OnePlus improve its market share 200% yr on yr within the 4th quarter of the yr. Lau continued that the OnePlus Nord was instrumental within the rising market share.

The launch of the OnePlus Nord CE comes at a time when the corporate is taking a look at a extra premium, upward trajectory for the flagship lineup. Whereas the OnePlus Nord bolsters the mid-range lineup, the Nord CE ought to give the corporate room to develop within the profitable entry-level section.

Later this yr OnePlus can be anticipated to develop its lineup of true-wireless merchandise as a unbroken effort in the direction of constructing an ecosystem. OnePlus just lately launched the OnePlus Watch and OnePlus Band to lower than stellar opinions.

What do you think?

Written by virajthari


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