Credit score: Eric Zeman / Android Authority
Asus has introduced the Zenfone 8 collection, that includes the extra typical Zenfone 8 and the flip camera-toting Zenfone 8 Flip. The 2 telephones are starkly completely different propositions, however the Zenfone 8, specifically, represents a departure from the collection’ extra eccentric designs.
The Taiwanese firm made the choice to supply a extra compact machine within the Zenfone 8, that includes a 6-inch display screen and a 148mm tall design in comparison with a lot greater flagships within the trade. We’ve seen extra pocket-friendly units just like the iPhone 12 Mini reportedly lag behind their bigger stablemates when it comes to gross sales, so what prompted Asus’ shift in technique? Director Chih-Hao Kung elaborated on the choice to a gaggle of journalists at a Zenfone 8 collection briefing.
Our verdict: Asus Zenfone 8 assessment | Asus Zenfone 8 Flip impressions
Why go compact within the first place?
Kung acknowledged that compact flagships aren’t the most well-liked class round. Nonetheless, he defined that they’re not aiming particularly to make one thing akin to a Samsung Galaxy flagship, Xiaomi Mi collection cellphone, or Huawei P collection machine:
These are nice telephones. There are loads of choices if you need a flagship cellphone that’s very massive, has three, 4, perhaps 5 cameras, and prices €1,000. So for us, we’re additionally about providing choices that aren’t essentially available in the market anymore. As a result of we do imagine that there’s a want or a want for one thing just like the Zenfone 8.
In fact, a smaller machine comes with just a few compromises, and wi-fi charging is certainly one characteristic not out there on the Zenfone 8 (nor the 8 Flip). The Asus consultant defined the corporate’s considering behind the choice for the smaller machine.
“After we’re [planning] smartphone design, there’s at all times this steadiness between decisions. And for us, we nonetheless haven’t determined to principally sacrifice battery capability to do wi-fi charging,” Kung defined, including that they might make the cellphone thicker however had different makes use of in thoughts in that case. “If we wish to make the machine thicker, let’s say by 1mm, we are able to use that area so as to add extra battery.”
Credit score: Eric Zeman / Android Authority
Kung acknowledged that wi-fi charging is handy, however “an enormous battery is helpful at all times [sic], not simply once you’re charging.” In saying so, he refused to rule out wi-fi charging coming to future Asus smartphones.
The Zenfone 8 additionally lacks the third rear digicam seen on the Zenfone 8 Flip (a telephoto digicam). Kung chalked this as much as dimension issues as properly:
We will put in three cameras, we are able to put in 4. However meaning perhaps cutting down the batteries by fairly a bit, or perhaps not use the (Snapdragon) 888, perhaps utilizing a 6-series CPU (sic).
Will the true Zenfone flagship please arise?
Regardless of the smaller battery and lack of a telephoto digicam, the Zenfone 8 really has plenty of options lacking from the Flip. These options embrace a 120Hz refresh charge, OIS on the primary digicam, an IP68 ranking, a 3.5mm port, a 16GB RAM model, and Gorilla Glass Victus. The cellphone can also be cheaper; €599 (~$728) in comparison with the Flip’s €799 (~$971) price ticket.
It seems that Asus views the compact machine as its essential flagship quite than the Zenfone 8 Flip:
We’re used to seeing bigger units as being the higher units when it comes to specs. Like bigger should imply costlier, and higher in each approach. That’s not particularly so with the Zenfone 8 collection. So Zenfone 8 is our flagship machine of 2021 for Zenfone.
Asus’s machine ought to clearly be in your radar (alongside telephones just like the Pixel 5 and Galaxy S21) if you need a pocket-friendly flagship cellphone. However is that this only a one-time deal or the beginning of a compact collection? Kung says a once-off pocket-friendly cellphone is “not the plan” in response to a query from Android Authority.
“I might say it’s not a one-off, so it’s not particularly only a one [time] factor,” he elaborated.
Kung additionally confirmed that they anticipate to promote extra Zenfone 8s than Zenfone 8 Flips, which isn’t a shock given the worth distinction between the 2. However he famous that Asus can be “going wider” with the Zenfone 8 when it comes to market availability too.
Sadly, Kung had no remark when requested whether or not Asus would launch a Zenfone 8 Professional down the road.